Whether you’re just starting out or have been in business for a little while, learn from the top Aussie Online Entrepreneurs how to turn your passion into a wildly successful online business.

This is not a get-rich-quick book, but a practical guide with tips and strategies to grow your business in the competitive online world.

Discover how Australia’s top online entrepreneurs built their start-ups. This new podcast features interviews with Australia’s top digital disruptors and reveals the detailed strategies behind their success. If you have an online business and want practical advice that will help you take your business to the next level (and become the next big disruptor), this podcast is for you.

Listen now.


Topic: ‘How to Build an Online Business’

Event: Official book launch and networking event

Date: 19th April

Location:  Pozible Headquarters, 108 Langridge Street, Level 2, Melbourne


With over 25 years as an award-winning marketing consultant, advertising account director and copywriter, Bernadette is well placed to document the significant changes that are occurring in the global marketing industry.

A successful businesswoman in her own right, she has translated her own experience in setting up an online business, The Australian School of Copywriting (, overlaid the experiences of over 35 of Australia’s top online entrepreneurs and created this book as a blueprint for online success that shows anyone, even those with no business or IT skills, how to turn a passion or a hobby into an online business.

Having worked with iconic clients such as Apple, BHP, Optus, Telstra, Coles, Australia Post and Goldman Sachs, Bernadette draws upon that depth and breadth of business experience to shine a light on how online entrepreneurship is rapidly changing the face of business and why now is without doubt, the most exciting time in history to start an online business.

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Conference Speaker

Consistently rated as the `best speaker´ at conferences she attends, Bernadette will show you and your team how to keep it clear, keep it simple, make it brilliant and most importantly, get results!

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Online Training — Learn How To Build An Internet Business

Want to build an internet business? Turn a passion into profit? Enrol in Bernadette’s 10-part online entrepreneur training program and get the tools, tips and strategies you need but just can´t find.

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Online Training – Learn How To Write Words That Sell

Learn the art of writing words that sell to promote your online (or offline) business or learn how to become a paid copywriter. Bernadette´s students get work, make money and are living the life of their dreams.

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Discovery Session

An expert review of your marketing material, that is set out in easy to understand terms and with loads of ideas you can easily implement into your business.

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Small Business

  • Learn how to:
  • Generate new leads, convert prospects into customers and increase your profit, generates leads and sales
  • be a more persuasive, influential communicator and industry thought leader

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Big Business

  • Learn how to:
  • think like a small business owner so you can sell to small business owners
  • foster the entrepreneurial mindset in your corporate team to increase productivity, engagement and loyalty.

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  • Learn how to:
  • create an online business that lets you work where, when and how you want
  • research your online ideas, choose the best one, develop a product and launch it without spending big bucks

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Buy the Book

  • ‘Secrets of Online Entrepreneurs’ shows you how to:
  • create an epic online business using a proven 7-step process
  • turn your favourite hobby or great idea into a lucrative business
  • generate global attention without leaving home

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  • Enrol in one of Bernadette’s popular online courses. Choose from:
  • Online Entrepreneurship
  • Get Paid To Write
  • Learn How To Write Copy

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  • Engage Bernadette to run a customised in-house workshop or conference keynote for your team. Topics include:
  • small business marketing
  • online business
  • entrepreneurship
  • public speaking
  • persuasive copywriting.

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Kirrily Bateup, Marketing Manager - St Vincent de Paul Society April 24, 2015

Bernadette was engaging and interactive. She inspired some great ideas.

Kate Griel, Head Start Communications January 28, 2016

A really useful morning and one I can share with my clients.

Melinda Mason, Loyalty Program Manager, De Lorenzo June 8, 2016

Thank you for your motivating keynote presentations for the De Lorenzo ASPYA Roadshow 2016 – the attendees are still singing your praises! You are a dynamic professional whose passion is second to none. You understood our requirements and the messages from your presentation resonated well with the attendees. You delivered what you promised and did it in a way that the attendees totally understood. We would certainly recommend you as a speaker for any organisation – you have an amazing array of topics and talents to share. It was such a great pleasure working with you.

Nicolas Brasch, Swinburne University, Writers in Residence Pty Ltd September 11, 2016

Bernadette had my students engaged from start to finish – not a feat easy to achieve with Gen Ys. She was clear and concise and was able to answer all the questions that came her way. I wish they would respond to me in the same way.

Debra Nellessen, Mineral Medics January 28, 2016

This seminar was most insightful and provided some ideas that could be followed up on for my business.

Paul Greenberg – Founder of and Executive Chairman NORA (National Online Retailers Association) April 24, 2015

Bernadette is utterly compelling. A masterful speaker. Inspired.

John Beecroft January 28, 2016

Bernadette provided down to earth examples on what was possible.

Josie Gruber, Events Manager - Australian Dental Association (NSW) April 24, 2015

Brilliant! I can take tools, techniques and templates straight back to the office and use immediately.

September 11, 2016

On behalf of all of us, thank you so much for sharing your perspectives and insights with us at the recent TEDx event at KPMG in Melbourne. Your insights and learnings were VERY well received by the audience, and as you might have noticed, the theatre in Melbourne was at full capacity with live video streaming to our interstate offices (including Sydney, Parramatta, Adelaide, Perth, Canberra, Gold Coast, Hobart and Launceston). For us at KPMG, hosting a TEDx event is all about inspiring our people through the perspectives of wonderful people like yourself. In the words of TED, it is all about “ideas worth spreading” and you certainly brought that to us on Friday with a refreshing, entertaining and unique talk!

Natalie Schetzer, Acting Business Marketing Communications Officer, Whitehorse City Council August 24, 2015

Thank you for your engaging presentation last week as a part of Business Week, it was a great event to kick of the week and we have received fantastic feedback about your presentation. It was a pleasure working with you and Monique in the lead up to this event, and I hope you would consider presenting at future events if the opportunity was to arise.

So did I! That’s why I went and interviewed them. Discover their behind-the-scenes stories here, and learn how you can build your own online business too!

Bernadette Schwerdt

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3 reasons why a lack of tech-savvy skills stops female entrepreneurs from succeeding

Does a lack of tech-savviness stop you from pursuing your online business goals?  If you’re like most switched-on entrepreneurs, you have a great idea but can’t find a way to bring it to life because you lack the tech skills to even formulate the right questions to ask a tech person, even if they were standing in front of you saying ‘what do you want to know?’ read more